No mater what type of sales you practice, knowing your market and the area you are marketing in is as important as breathing! I'm certainly exaggerating a little but in essence a salesman's survival depends on it, and that's especially true in real estate. One way to have a bird's eye view on the market is to use data such as (quantity of homes sold in a particular area, price sold versus price listed and others) in order to analyse the market's tendencies and create statistics that will help to determine if there is a correlation between 2 or three data sources.

A correlation study will permit among other things to determine if an association exists between one or two series of observations (data sources) and to evaluate the sense and the importance of that association.

For example, here in Quebec there exist the FSBO factor (for sale by owner), people like you who choose to sell their homes themselves. Knowing the quantity of homes sold using a real estate agent and the quantity of homes sold by the owners themselves would make it much easier to establish a possible correlation. In this case (depending on who's data base you are using) it's generally established that about 80% of homes sold are sold using the services of a real estate agent, so by simple deduction we can say that the owners who sell their own homes are able to reach 2 out of 10 buyers.

Hanging on to numbers in certain cases may cause more harm than good, let's look at the following example: if it is said that 95% of people who drown are wearing bathing suits, would this mean that if we stopped the sale of bathing suits we would eliminate a fair number of drownings…of course not! But, if you where trying to sell a product such as a home and that you had access to only 20% of potential buyers it would be more than probable that you would be depriving yourself of the potential of getting a much better price.

Here you will find sales statistics for the county of Argenteuil, it would have been as simple for me to procure you with the sale stats of any other area in the province of Quebec.

In order to give you a general outlook of Argenteuil and its municipalities, I have chosen to concentrate on the sale of properties with a price range of 100 000$ and 150 000$, this excludes the sale of land, farms, businesses and revenue generating properties. If you would like to find out about the market condition of properties other than the ones I'm providing you with here, please contact me.